Clik here to view.
Branding Is Not A Religion
Since I wrote my book “Branding Faith” a number of years ago and then updated it to “Unique: Telling Your Story in the Age of Brands and Social Media” to address how branding applies to religious and...
View ArticleClik here to view.
End of the Year Report: Is Anyone Still Watching TV?
Hollywood’s Variety Magazine reports that whether you believe in global warming or not, Nielsen Ratings service indicates that broadcast TV audiences are melting away a bit faster than first believed....
View ArticleClik here to view.
Stop Calling Creative Work “Content”
I hosted a national conference a few years ago, and interviewed actor Sean Astin from the stage. You’ll remember Sean as Samwise in the “Lord of the Rings,” Mikey in “The Goonies,” and the title...
View ArticleClik here to view.
How Much Time A Day Do You Spend With Technology?
How much time each day do you spend with technology? By “technology” I mean watching video, listening to audio, working on the computer, engaging social media, video gaming, or online reading. The...
View ArticleClik here to view.
Want More Online Viewers? Make It Shorter
I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts....
View ArticleClik here to view.
The Truth About Using Ghostwriters for Christian Books
Today we live in an era of megachurches, major ministries, and global nonprofits. In some ways (both good and bad), these large religious and nonprofit organizations have become like international...
View ArticleClik here to view.
Nonprofit Leaders: Creativity Matters to Donors
I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story. I shouldn’t be surprised because after...
View ArticleClik here to view.
Branding Is Not A Religion
Since I wrote my book “Branding Faith” a number of years ago and then updated it to “Unique: Telling Your Story in the Age of Brands and Social Media” to address how branding applies to religious and...
View ArticleClik here to view.
End of the Year Report: Is Anyone Still Watching TV?
Hollywood’s Variety Magazine reports that whether you believe in global warming or not, Nielsen Ratings service indicates that broadcast TV audiences are melting away a bit faster than first believed....
View ArticleClik here to view.
Stop Calling Creative Work “Content”
I hosted a national conference a few years ago, and interviewed actor Sean Astin from the stage. You’ll remember Sean as Samwise in the “Lord of the Rings,” Mikey in “The Goonies,” and the title...
View ArticleClik here to view.
How Much Time A Day Do You Spend With Technology?
How much time each day do you spend with technology? By “technology” I mean watching video, listening to audio, working on the computer, engaging social media, video gaming, or online reading. The...
View ArticleClik here to view.
Want More Online Viewers? Make It Shorter
I’ve been teaching for a long time that too many churches and religious organizations are making a huge mistake by only posting full length sermons and teachings on either their website or podcasts....
View ArticleClik here to view.
The Truth About Using Ghostwriters for Christian Books
Today we live in an era of megachurches, major ministries, and global nonprofits. In some ways (both good and bad), these large religious and nonprofit organizations have become like international...
View ArticleClik here to view.
Nonprofit Leaders: Creativity Matters to Donors
I’ve always been amazed at the number of nonprofit organizations and Christian ministries who do remarkable work, but do such a poor job of telling their story. I shouldn’t be surprised because after...
View Article
